Andrea Pölzl, Team Leader Product Management, knows everything there is to know about dairy products and is not only an expert when it comes to the existing Mila assortment, she also keeps a close eye on market trends and knows which new products are currently in great demand. In this interview, she reveals why high-protein products are trending right now and what distinguishes Mila's My High Protein Yogurt from similar products.
Andrea, what inspired Mila to develop a protein yogurt?
“We see a very strong market trend towards protein food and beverages. Today, there are high-protein products in many different categories, and in the last few years consumers have become increasingly focused on a diet which is rich in protein. Therefore, we listened to the market and created a high-quality yogurt made with natural proteins from 100% South Tyrolean milk - the first protein yogurt made exclusively from local milk that is also produced in South Tyrol, Italy."
How do you obtain the high amount of protein in this yogurt? Through a special production process?
“Exactly, we produce our yogurt through concentration, more precisely through ultrafiltration. This means that water is removed and the protein content as well as the dry matter are concentrated, preserving all the protein in the product. Thanks to the gentle process, this type of production delivers excellent product quality, improved yogurt texture and stability and results in a smooth mouthfeel and glossy appearance.
Some other brands add milk powder to their protein products to raise the protein content, while we increase the amount of milk used in the production of the yogurt and thereby obtain a natural product with no additives."
Why are protein products so popular right now?
“Greek yogurt and other concentrated yogurt products such as quark and SKYR have served as a natural food source for centuries. Recently, their high protein content, healthy image and pleasantly fermented taste have almost turned them into superfoods among health-conscious consumers.
Concentrated yogurt products are also excellent for cooking in both sweet and savory recipes, for instance, as ingredients for sauces and dips, desserts and pastries. Protein foods typically contain an even higher percentage of protein than SKYR and Greek yogurt, and therefore address consumers' needs for healthy and nutritious diets even more specifically, with products that satiate well."